Hello! I’m Erica, and I bring over 20 years of marketing expertise, primarily focused on brand creation, narrative development, and strategic planning. After spending 16 awesome years marketing at a prominent B2B company, I’ve shifted my focus to what drives me most—helping small and medium-sized businesses (SMBs) succeed.

While helping my SMB clients solve their biggest business issues, I discovered a plethora of choices for SMBs to sift through. So, driven by a passion for continuous learning and a desire to make marketing accessible, I founded this website to empower SMB owners and marketers like you. With practical advice and actionable strategies, I aim to simplify marketing so you can focus on what you do best—running your business.

As someone who understands the hustle (and sweaty forehead) of wearing multiple hats, I tailor my advice to meet the unique needs of solopreneurs, entrepreneurs, and business managers. Whether you’re exploring digital avenues, traditional media, or a blend of both, I’m here to guide you through scaling and enhancing your marketing efforts without the complexity typically associated with large agencies.

Freedom and efficiency are at the core of what I bring to the table because I believe in making marketing straightforward and effective. Join me here to gain insights that help you grow, engage your audience, and achieve the freedom to focus on your passion. Let’s make marketing work for you!